The latest happenings at Urban Standard

Welcome to our News Page. Here you'll find our latest deals deals, industry trends, or just an overall take on whats going on at Urban Standard.

Press & media inquires

See how our capital is improving communities and creating affordable housing

"One of the most exciting and rewarding aspects of real estate private equity is the ability to drive positive change through the deployment of capital. By creating jobs, building safe housing, and driving economic growth, private equity real estate investments can have a transformative impact. Our recent loan in Tacoma is a clear example of this power. Through strategic investment, we were able to support a project that will have a positive impact on the community for years to come." - Seth Weissman


Urban Standard Capital Finances Chelsea Condo Project

“While the market for construction financing is certainly challenged, we remain committed to our borrowers and their projects,” said Urban Standard Capital’s Robert Levine. “In October, we closed over $100 million of construction loans.” “We have seen our borrowers capitalizing on the market dislocations to acquire prime properties at a discount.” “227 W 19th is another example of leaning in during uncertain times.”


Kingsdel signs $34M construction loan with Urban Standard Capital for two projects in Brooklyn

Kingsdel Real Estate through the entity 447 Fenimore 2022 LLC as borrower signed a new construction loan with lender Urban Standard Capital through the entity Usc 447 Fenimore 2 LLC valued at $34 million for two properties including 625 New York Avenue in East Flatbush, Brooklyn and 447 Fenimore Street in Prospect Lefferts Gardens, Brooklyn.


Urban Standard Capital Makes $34M Construction Loan for Two-Building Brooklyn Condo

Urban Standard Capital has provided $34 million in construction financing for a two-building multifamily project in Brooklyn’s Prospect Lefferts Gardens neighborhood for Kingsdel Real Estate, a Brooklyn development firm.

Haussmann Development Lands $39M for BK Rental Building

Connect CRE highlights the $38.5M Construction Loan in Crown Heights.


Deal of the day: Crown Heights multifamily project lands construction financing

Crain's New York Business features the $38.5M Construction Loan for 827 Sterling Pl in their Deals of the Day


Urban Standard Capital Makes $38M Construction Loan on Crown Heights Rental

Haussmann Development has secured $38.5 million in construction financing to build a 76-unit rental property on the site of a demolished parking lot in Crown Heights, Brooklyn. “A big part of our business is serving as a talent manager and identifying who is up and coming, who is active, and who shares our passion and commitment to New York City housing,” Seth Weissman told CO.‍

Industry Insight

The Real Deal: Red October: A multifamily maturity wall is coming. Can rescue capital save the day?

The Real Deal included Urban Standard Capital in their "Red October" feature on the upcoming wall of maturities this fall highlighting groups active in the rescue capital and gap financing space. "Some owners who borrowed at 3 or 4 percent interest in 2019, for example, were given more funds than they might qualify for today, Weissman said.


How Seth Weissman’s Personal Journey Fueled His Professional Success

The Urban Standard Capital founder pivoted (very) early from architecture to development, and then to finance. "I don’t want to go to work every day and have my success built on someone’s failure. Everyone here feels the same way. We’re cheerleaders to our partners, and that’s a different approach than we see in a lot of the middle-market space.”

Industry Insight

“Survive ’til ’25”: How inventory loans keep condo projects afloat

High borrowing costs have put many buyers on the sidelines; lenders are here to help. "Buyers don’t want to borrow at 6 percent,” said Seth Weissman, founder of Urban Standard Capital, inventory lender at 199 Chrystie Street, a 14-unit project on the Lower East Side. Still, Weissman believes developers can move product: “If buyers take advantage of concessions and can refinance in 18 to 24 months, they will have bought at a discount.”

Industry Insight

Alternative Lenders Spy an Opportunity in Banking Crisis

"Weissman said alternative lenders like his firm are increasingly seen as more reliable partners than a regional banking system that has experienced multiple failures, mergers, runs and federally coordinated consolidations in three short weeks — and a near fatal collapse 15 years ago."

Grant's Interest Rate Observer: Into the 
Federal Vortex

Seth Weissman is interviewed by Grant's.

JPMorgan Chase’s First Republic Bank Takeover Rattles Capital Markets

“It definitely leaves a gap in the market that is a net negative,” Weissman said. “To lose a major player in those spaces will just reduce the number of options that are available.” Weissman added, however, that he expects alternative lending in the single-family and luxury construction divisions to pick up now that First Republic has gone under.

What The Historic Collapses Of SVB, Signature Bank Mean For Commercial Real Estate Investors

“Seth Weissman, managing partner at the real estate firm Urban Standard Capital, said that as the SVB and Signature news broke, he received a number of inquiries from worried families. "They want to know where we keep our deposits and our exposure," he said.”“Weissman's firm made an effort to be "proactive about communicating" and sent messages explaining how Urban Standard "purposely manages our accounts across multiple banks" to avoid ever having liquidity issues, he said. The real estate industry has generally been less concerned than the tech space about whether their funds are secure, Weissman said.”


Urban Standard Capital Lends $20M on Manhattan Condo Property Development

The joint venture between Vault Development Partners and TLM Equities has secured a $20.1 million debt package for its planned condominium building on Manhattan’s Lower East Side. “While there are certainly headwinds as it relates to interest rates and inflation, we believe that there is significant downside protection in lending against the highest-quality assets developed by best-in-class sponsors,” Robert Levine said in a statement. “In down markets, you see a flight to quality time and time again."

Industry Insight

Major NYC Lender Signature Bank Shuttered by Regulators

"Seth Weissman, managing partner at Urban Standard Capital, said he has fielded six phone calls since SVP’s collapse Friday from borrowers with loans scheduled to close in the next 30 to 60 days are considering private lenders as an alternative path. He said in a couple cases sponsors were having trouble getting clear answers from loan officers at regional banks about where their deals stand, which prompted them to inquire with private lenders about a plan B."

Industry Insight

Bisnow: What The Historic Collapses Of SVB, Signature Bank Mean For Commercial Real Estate Investors

"These failures will likely accelerate the prevalence of alternative lenders in commercial real estate deals as banks step even further away from risky deals", said Seth Weissman, the president of real estate private equity fund Urban Standard Capital.

Industry Insight

Thesis Driven Substack: Capital to the Rescue

A new generation of "preferred equity" aims to help developers and owners challenged by higher interest rates. Seth Weissman at Urban Standard Capital is on a mission to fix broken balance sheets, offering preferred equity to multifamily assets with upcoming debt maturities.


Urban Standard Capital Launches $100M Gap Financing Venture

Urban Standard Capital started a new venture to deploy $100 million in gap financing, including senior stretch financing, mezzanine, and preferred equity. Seth Weissman said he is increasingly noticing financing gaps between 20 to 30 percent in capital stacks because of rising interest rates.

The Palm Beach Post: West Palm Beach developers build spec homes under specter of recession

“There are special things happening in the South Florida market in terms of tail winds and the number of businesses coming down. On Murray Road, it will be high-end, single-family homes on a really amazing street that is a lot like Palm Beach." - Robert Levine

NYREJ 2022 Year in Review: Robert Levine, Urban Standard Capital

"Rising interest rates have affected everyone in the real estate industry in 2022. In this uncertain environment many banks have scaled back their lending capabilities. As a private lender we are uniquely positioned to capture this market where traditional financing sources have retreated. I believe that in 2023, we will continue to see the trend of non-bank lenders financing real estate projects." - Robert Levine for NYREJ


Urban Standard Capital Lends $26M on Colorado Rental Estate

“We focus on properties with unique attributes that are defensible in a down market,” said Seth Weissman. “Casteel Creek is a really special property, not only in terms of its location but also the quality of the construction and the build-out.”


Real Estate Weekly: USC Delivers $26.4 Million Loan To Buyer of Palm Beach Oceanfront Compound

“USC continues its bullish outlook on the South Florida market,” said USC’s Founder and President Seth Weissman. “We are looking to double our Florida investments to $200 million over the next year. Low taxes and a pro-growth political climate continue to draw top talent from across the country.”

Industry Insight

Weekly Beat: Inside the Boardroom with Seth Weissman Interview

Seth Weissman joined the Weekly Beat newsletter for an interview to discuss his entrepreneurial journey, the alternative lending space, and the harsh reality of the New York City condo market.


Urban Standard Capital Delivers $4.05 Million Acquisition and Construction Loan

USC delivered a $4.05 million acquisition and construction loan for a three-story residential building at 522 State Street to be turned into condos in the Boerum Hill neighborhood of Brooklyn.


Urban Standard Capital Provides $52M Inventory Loan for Manhattan Condos

Urban Standard Capital (USC) supplied the debt package for KDS’ 199 Chrystie Street development, which finished construction in late 2021. The financing includes both senior and mezzanine components with flexible release prices and a floating rate that decreases over the term of the loan. The loan provides KDS with additional time to sell the condo units and maximize proceeds.

Urban Standard Capital Provides $16 Million Inventory Loan For DDG Partners’ Tribeca Condo

Urban Standard Capital (USC), a NYC-based fully integrated real estate private equity firm, provided a $16 million condo inventory loan to DDG Partners, the developer of the high-end luxury condominium project 100 Franklin Street in Tribeca’s East Historic District.


Seth Weissman Featured in The 2022 Real Estate Power 100

USC Founder and President Seth Weissman has been featured among the Top 2022 Real Estate Power 100: the forces shaping the next phase of development in New York.


Urban Standard Capital Lends to Chesterfield Faring, LTD to Take Over Distressed Dallas Housing Development

Urban Standard Capital has arranged a $9.5 million acquisition and construction loan for Chesterfield Faring, Ltd to take over a new development of 20 townhomes in Dallas, Texas. According to USC Vice President Jeremy Plofker, “USC had an existing relationship with Chesterfield Faring and it was natural that they came back to us for this project,” said Plofker. “The borrower saw a good opportunity to bring a new product to a growing market that is already in high demand.”


USC Vice Pres Jeremy Plofker Featured in the New York Real Estate Journal

Jeremy shared his insight with NYREJ about the changing working environment in the real estate industry: "The digitization of the world in which we manage projects has enabled greater productivity and effective communication from anywhere than we ever could have envisioned and resulted in rebalancing of how we distribute time amongst different working environments.”

Seth Weissman Shares his Insights on New York City finance trends with Multi-Housing News

Multi-Housing News spoke to Urban Standard Capital's Seth Weissman about how the company is navigating the New York City financing landscape as a small private lender and about the most sought-after financing products in the market.


Urban Standard Capital Lends $20M on South Florida Residential Land Acquisition

New York-based alternative lender Urban Standard Capital has fueled its recent expansion into South Florida with a $20 million acquisition loan on a small, vacant plot of land within the wealthy enclave of Everglades Island in Palm Beach, Florida.


Exclusive Interview with Seth Weissman in Hamptons Magazine

As the founder and president of Urban Standard Capital, a fully integrated real estate private equity firm, Seth Weissman seeks out real estate developers and projects that are special and helps them succeed.


TheRealDeal Features USC Deal in Top 10 Largest Manhattan Loans in February

Urban Standard Capital provided a $20M loan to Meyer Equities to finance a partner buyout at 265 West 37th Street, a 23-story building in Midtown. Meyer has owned the property for three decades and will use part of the loan proceeds for tenant improvements and leasing costs. Click to see the full list.

Urban Standard Capital's Bulk Condo Platform Featured in Bloomberg

Seth Weissman, managing partner of Urban Standard Capital, is focused on developments that haven’t yet sold 15% of their units -- the legal threshold to be declared a condominium under New York state law. Weissman’s firm is offering to buy just enough units at a discount so those builders can meet their 15% sales benchmark.

Industry Insight

New York's leaders must stop playing Robin Hood

As we move from fear to discovering the reality of tomorrow, the challenge before us is to become stronger and more resilient.

New York Manager Launches Targeted $100m Condo Conversion Fund

Urban Standard Capital, a New York-based real estate private equity manager, has launched a targeted $100m fund to acquire condo units in the city and potentially further afield. Click to read the full article.

Grant's Current Yield Podcast: Real Estate Roundtable with Seth Weissman

Check out a recent edition of Grant's Current Yield Podcast with USC founder Seth Weissman for a discussion of the New York City real estate market.

USC creates $100M fund for condo-to-rental conversion strategy

Seth Weissman’s Urban Standard Capital (USC) has launched a $100 million investment platform to buy condo units from developers who need to hit the 15 percent sales threshold to effectuate condo conversions.

USC Founder Seth Weissman Named Crain's 2021 Notable in Real Estate

Our Founder Seth Weissman has been included in the 2021 list of honorees for Crain's Notables in Real Estate.

Investor eyes condo projects struggling to hit key sales threshold

Urban Standard Capital wants to buy 15% of units needed to make offering plans effective.

Industry Insight

Commercial Real Estate: Don’t Write NYC off just yet!

Mitch Rosen, Senior Director of Real Estate, and Seth Weissman, Managing Partner of Urban Standard Capital, discuss the New York City real estate market and how they think it can bounce back in the coming months.


BKLYNER : In Uncertain Times, SOCIALE Looks Optimistically Forward

In a time when many have landlord horror stories about jacked-up rents and lack of patience, the Nucitelli’s gave an enthusiastic shout-out in the Bklyner to their landlord, Urban Standard Capital, for the incredible interior renovations they made. The new restaurant space will have a basement for private dining, a full bar, and a coffee program in the mornings.


$6.3 million in financing for three separate property acquisitions

New York, NY Urban Standard Capital, (USC) a New York based real estate lender, development and investment firm, delivered $6.3 million in loans during the COVID crisis on three separate acquisition deals.

Industry Insight

Urban Standard's #REHasYourBack featured on Bklyner.

Feeding Neighbors, Keeping Restaurants In Business – #REHasYourBack Connects



Urban Standard Capital is leading a real estate industry initiative to help the communities impacted by this crisis. We are connecting real estate firms across the city to purchase and deliver meals to those in need while supporting local restaurant businesses and keeping people employed.

Industry Insight

USC featured on NBC News

We're proud to be featured on NBC news for our #REHasYourBack campaign. The real estate industry stepping up to do what the city can’t.

Industry Insight

Urban Standard Capital’s Ben Barasch on New York’s SBL and Middle Market Spaces

Hot on the heels of New York’s heaviest-hitting lenders, landlords and developers are the smaller, up-and-coming players that some consider the lifeblood of the industry.


A new bridge loan by Urban Standard

Learn how Urban Standard bridge financing helped a developer in NYC

Industry Insight

How do construction loans work?

Learn how USC construction loans help make sure your project is sufficiently funded and running on time.


USC Launches Credit Fund

USC announces new credit fund


Rebuilding Together

USC sponsors Rebuilding Together NYC's Gala.


Welcome to the new Urban Standard brand launch

Say hello to a standardized (no pun intended) brand and visual identity. Learn about how we did what we did, and why.


USC 1st Half of 2019

USC 1st half of 2019


Team Update: Ben Barasch promoted to Vice President

We are thrilled to announce that Ben Barasch has been promoted to Vice President where he will help lead our acquisitions and originations efforts.


New Hire: Charlie Brosens joins Urban Standard

We are very excited to announce that Charlie Brosens will be joining us on May 20th as Vice President where he will co-lead our acquisitions and originations efforts with Ben.