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Welcome to the new Urban Standard brand launch

A new look, a new visual identity system.

Today, we are proud to announce our new brand for Urban Standard. We partnered with Azai Studios on the venture to polish our positioning, look, voice, tone, and feel. First, we needed our name to be more "standardized" (no pun intended). Urban Standard Development needed to be condensed so it could evolve and encompass our three verticals of business; financing, acquisitions, and development. The reputation and equity built under our original name are a valuable asset, but no longer accurately reflected the organization’s complex array of real estate transactions. The new naming effectively addresses both issues. Branding research determined that evolving our brand identity, rather than completely changing its name, was the optimal decision. Among the other changes will be our logo, tag-lines, brand colors, typography,  overall art direction and digital.

The old brand-look...

The new logo type and mark

Our new brand typography

We had some fun with brand animations

Our new brand color palettes

A new social media presence

Our prints just got a bit more creative

We needed content to resonate with our brand, so we took a team shoot

This is Bean, our CDO closing some serious deals ;)

Branded gifts for our clients

All new stationary

And we're happy to share it with the city